Search Engine Optimisation
Technical SEO, content, local, and AI search — joined-up so the work compounds.
SEO isn’t a dark art. It’s a set of compounding habits: keep the technical foundations clean, publish useful content people actually want to read, build the local and brand signals that earn trust, and report on what’s working so you can do more of it.
That’s what we do. We’ve moved sites from page five to page one for searches that print money. We’ve also told prospects honestly when SEO isn’t the right lever — when they’d be better served by Google Ads, or by fixing their conversion rate before chasing more traffic.
What you get on a typical retainer
- Month 1 full technical audit, keyword research, content gap analysis, on-page priority fixes.
- Months 2–3 content production starts, schema markup deployed, internal linking sorted, local SEO set up properly.
- Months 4+ ongoing content, link earning, monitoring, monthly reporting.
AI search optimisation
Search isn’t just Google any more. People also ask ChatGPT, Claude, Perplexity and Google’s AI Overviews about your category. The good news: what helps you rank in Google helps here too. Pages that are crawlable, quick and clearly written, with accurate structured data, are the ones these tools can understand and cite.
You may have heard of llms.txt. It’s an optional, proposed convention for giving AI tools a tidy summary of your site. Google says you don’t need it, or any other special AI file, to appear in its AI features, and it won’t lift your Google rankings. We’ll add one if you’d like, but we put the effort into your actual content first. There’s more in our guide to getting recommended by ChatGPT and AI search.
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Everything we doTalk to the team who'll actually build it.
No sales funnel. You speak to the people who'll design, code and support the work.